Solution
Developed a modular story system with strong typographic hierarchy, high-contrast neon lighting, and custom visuals based on city landmarks and glamour-style models.
Highlights:
Localized stories for Bangkok, India, and London
Consistent booth placement and CTA
Balanced masculine + feminine energy
Stylized cinematic lighting and color pairing
Reusable layout adaptable for future expos
Results
+55% increase in story tap-throughs
More direct booth visits tracked via QR
Stronger brand memorability post-event